The Coop Trophy is a nationwide collection campaign at Coop branches that rewards loyal customers with attractive products. The “Outdoor Trophy” campaign offers a wide variety of products for outdoor adventures.

Coop has relied on the diverse skills of SCHELLING AG to advertise its Trophy campaigns for many years, as we offer expert support for even the most complex of projects.

Displays for the Coop loyalty campaign

As part of the nationwide campaign, the Coop Trophy is prominently displayed in supermarkets and draws customers' attention to the current promotion with the help of accompanying messages at the point of sale. The 3D displays give customers an overview of the rewards and also serve as brochure holders for the collector cards.

The rewards are presented on a display. A mountain landscape aesthetic tempts customers with the products before they reach the checkout. The multi-tool rewards are safely displayed behind a window film, protected from children's hands.
For efficient setup at the point of sale, the displays are erected, assembled and filled with Trophy products by SCHELLING AG. They are securely packed and delivered directly to the Coop distribution centres. This eliminates the need for time-consuming assembly by sales staff in the supermarket.

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