7. Purpose of data processing
In order for us to be able to provide the services you require, to communicate with you appropriately and to respond to your enquiries, we need to process information about you. We therefore have a legitimate interest in processing this data.
In order for us to carry out transactions with customers, suppliers and business partners and to process orders, purchases and downloads of our products and services, we need to process your data where this is necessary to enter into or fulfil a contract.
We process personal data for marketing and sales activities on the basis of your consent, if this is indicated on our websites at the time your personal data is collected, or if this is in line with our legitimate interest in marketing and advertising our products and services.
We rely on our legitimate interest in analysing, developing, improving and optimising our websites, products and services and maintaining the security of our websites, networks and systems.
To comply with applicable laws and regulations, e.g. to comply with a subpoena or requirements in connection with other legal proceedings or to process an opt-out request
7.2 Communication with the SCHELLING companies
When you contact us (e.g. by registering on our website or app, submitting contact forms on our websites, attending events or other occasions, sending an email or using social media platforms), we process data about you in order to communicate with you and respond to your enquiries. We may also use your personal data for interactions with you on third-party social networks.
7.3 Provision of features on our websites, in our apps and their technical and functional management
If you decide to register with us (for example, to use our communities, to subscribe to a newsletter, or to register in our e-shop), we will need to process the personal data you provide in order for us to create and manage a personal account for you. We will send you your personal login details when you create your account. This personal data enables us to manage your account, for example by changing your password for you.
7.4 Managing registrations for our services and products
If you have signed up on our website or in our app for a service or product, or you have registered with us, we will process information about you in order to manage your registration.
7.5 Marketing of our products and services or related products and services and customising our marketing and sales activities
SCHELLING may use information about you to inform you about new product versions and service developments, events, alerts, updates, prices, conditions, special offers and related campaigns and promotions (including newsletters). SCHELLING may also use personal data to promote products and services or related products and services, or to enable our distributors, agents or partners to inform you about our products or services or their related products or services (e.g. about new services, products and services, or about sales or product promotions). We strive to tailor your website visits, marketing experience and communications to the interests you have expressed. This occurs, for example, on the basis of your browsing behaviour on our website or our apps or on third-party websites and apps when you sign up to a SCHELLING community or a partnership programme of SCHELLING companies with third parties.
If you participate in an event, SCHELLING may process data about you collected in connection with the event and share data about your participation with your company. SCHELLING may also permit designated event partners or conference sponsors to send you communications in connection with your participation in the event. Please note that our partners or conference sponsors may request information about you directly. The use of the data you provide is subject to their respective privacy policies.
In addition, we may process your personal data in order to publish testimonials on our websites. However, we will ask you in advance for your consent to use your name and your testimonial.
7.6 Conducting transactions with customers, suppliers and business partners and processing orders for services and products
If you place an order for our products and services or provide services to SCHELLING, our employees, customers or partners as a supplier or business partner, SCHELLING will process data about you in order to conduct and manage the relevant transactions (e.g. by sending invoices and making payments), to manage your order and to assist you in setting up and implementing our products and services (e.g. by contacting you about activating your services). When you download products or services from our websites, SCHELLING will use information about you to confirm certain details of your order (for example that a download has been completed without any problem).
7.7 Analysis, development, improvement and optimisation of the use, functionality and performance of our websites, products and services
We may use your personal data to analyse, develop, improve and optimise the use, functionality and performance of our websites, products and services, and for marketing and sales campaigns. If the websites allow you to participate in interactive discussions, create a profile, post comments, business opportunities or other content, communicate directly with another user or otherwise engage in networking activities, SCHELLING may process personal data when moderating these activities.
7.8 Managing the security of our websites, networks and systems
We may collect website usage data for security management and operational management purposes in order to maintain the security of our websites, networks and systems as well as to investigate and prevent potential fraudulent activity. This also includes, for example, advertising fraud, cyber attacks and the detection of bots.
7.9 Compliance with applicable laws and regulations and conducting our business
Occasionally, we may need to process personal data in order to comply with applicable laws and regulations. This is the case, for example, if we comply with a request from an authority or defend a legal claim. In addition, we may process personal data in the course of providing and operating our business, e.g. to conduct internal audits and investigations or for financial, accounting, archiving and insurance purposes.