Product launches and special editions aren’t just driven by a desire to connect with consumers on an emotional level. Brands also use them to specifically address market needs, fill gaps in their product range and showcase innovations. In a market with a vast array of choices, new products need to stand out and win people over straight away.
Seasonal campaigns such as summer promotions, festive gift sets or anniversary editions help brands create clear purchasing incentives. Exclusive collaborations, creative launch kits or sample boxes open up additional opportunities and ensure that new products are quickly noticed at the POS.
Whether it’s a product launch, seasonal edition, influencer box or POS campaign, carefully designed stages create emotion and elevate a product beyond its mere function.
We support brands and agencies from the initial concept right through to market launch. As a Swiss production partner, we develop and manufacture displays, packaging and promotional materials all under one roof. This creates a seamless and reliable process that ensures a cohesive presence at the point of sale.
Our solutions create visibility, attract attention and give every edition the distinctive character it deserves.
Using the example shown in the image, we’ll explain some of the many options that were implemented for the Louis Widmer brand as part of its summer campaign, all from a single source.
Visible from the outside:
– Eye-catching display at the POS to attract attention
– packaging with finishing touches
Hidden inside the packaging:
– Labels for the bottle, tin or tube in a matching design
– Package leaflet
Further options:
– Flyers and shelf stoppers for promotion
– Transport packaging for safe dispatch
Finishing touches make all the difference when a special edition needs to make a real impact. Using cold foil, hot foil, embossing and delicate laser-cut designs, we create effects that make the quality of the product both visible and tangible.
These details highlight a product’s exclusive character and ensure it immediately catches the eye on the shelf. The creative possibilities are virtually limitless, opening up opportunities for unique brand presentations.
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Every project is different and has its own specific requirements. That is why we offer flexible production options that can be tailored to your idea. Whether it’s small batches for an exclusive limited edition or larger runs for a wider rollout, we produce every quantity with the same care and precision.
All our products are manufactured in Switzerland. This ensures short supply chains, rapid response times and a standard of quality that has proven its worth, particularly in the food and pharmaceutical sectors. Every solution is developed using state-of-the-art technology, in-depth expertise and a high standard of reliability.
Thanks to our many years of experience, we meet the requirements of various industries, including sensitive and regulated sectors. Whether it’s food<a, href=”https://www.schelling.ch/en/cosmetics/”>cosmetics, pharmaceuticals or <ahref=”https://www.schelling.ch/en/e-commerce/.”>retail, we are familiar with the relevant standards and implement them consistently. This means you receive solutions that are not only visually appealing but also comply with all relevant standards.
At SCHELLING AG, you receive a comprehensive package that is perfectly tailored to your needs. From displays and packaging to promotional materials, we design and manufacture everything in Switzerland to the highest standards. Whether it’s a limited edition or a large-scale product launch, we provide reliable and professional support every step of the way, from the initial idea right through to market launch.
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