Silver for the strategic launch of Orthomol
Our launch display for Orthomol was awarded SILVER. The jury recognized a strategic masterpiece: the transfer of an established pharmacy brand into the highly competitive environment of food retailers, drugstores, and gas stations.
The solution impresses with its clear design language, which references the product can of the new energy drink and makes maximum use of the ¼ pallet. While the brand-typical color scheme conveys the trustworthiness of the parent brand, the provocative message on the top sign clearly positions the sugar-free product against the competition. As the anchor point of a massive OOH and influencer campaign, this display is a crucial tool for a successful brand launch.