The challenge with this project was complex: the aim was to transfer the high level of trust in the Orthomol brand to an impulse-driven ‘to-go’ product. Our solution on the ¼ pallet consistently picks up on the design language of the slim product can, thus maximising visual presence on a minimal surface area. The brand-typical colour scheme signals immediate recognition and quality, while the prominent top label with the clear message ‘sugar-free’ confidently positions the product against the competition in the direct environment of energy drinks.
The display acts as the central link in a comprehensive marketing strategy. It serves as a physical target for an accompanying out-of-home and influencer campaign and picks up pre-engaged consumers directly at the point of sale. This successful symbiosis of brand heritage, logistical efficiency and modern lifestyle design impressed not only retailers but also the expert jury: this strategic masterpiece was awarded the SILVER Award at the Display Superstar Award 2025.
This detailed ‘world of experience’ for the traditional Darbo brand transports the emotional ‘world of fruit’ from the TV advert directly to the point of sale. The immersive staging serves as a spectacular eye-catcher in the promotional area and emotionally charges...
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SCHELLING AG has developed an innovative blister pack for Neoperl's wide range of products that combines design, functionality and environmental awareness. The new solution, made from FSC cardboard and recycled PET, saves up to 13 tonnes of plastic per year and mak...
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A unique hot-air balloon display attracts attention at the point of sale and conveys Underberg's visual identity in an impressive way.
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The newly developed Christmas display impresses with its robust design and generous surface area, which ideally showcases the festive variety of exquisite pastries.
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