The main challenge was to convey the warm, authentic and high-quality brand message of the TV campaign from the television to the often hectic environment of the supermarket promotional area. Our solution was to develop not just an ordinary display, but an immersive brand oasis. We created an experience in the style of the ‘Darbo House’ that consumers can immerse themselves in. Loving details, traditional design elements and warm colours create an immediate ‘lighthouse effect’ that clearly sets it apart from the competition and perfectly reflects the premium quality and long tradition (since 1879) of the brand.
The real innovation of this project lies in the combination of impressive, almost permanent visuals and highly efficient logistics. Despite its space-filling size, the entire structure was designed to fit into a single cardboard box and be transported in a normal car. This enabled the sales force to roll it out quickly and flexibly. The feedback was overwhelming: even during construction, the interactive experience attracted an exceptionally high level of attention and generated initial sales. The concept was so successful that it is now being adapted for medium-sized markets.
This resounding success was impressively confirmed by the double gold award at the Display Superstar Award 2025, including the ‘Special Prize for Design’.
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